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{"id":750,"date":"2023-04-03T16:57:45","date_gmt":"2023-04-03T14:57:45","guid":{"rendered":"https:\/\/serversidetracker.de\/?p=750"},"modified":"2023-04-03T17:13:53","modified_gmt":"2023-04-03T15:13:53","slug":"meta-pixel-startet-eigenes-server-side-tracking","status":"publish","type":"post","link":"https:\/\/serversidetracker.de\/meta-pixel-startet-eigenes-server-side-tracking","title":{"rendered":"Meta Pixel startet eigenes Server-Side Tracking"},"content":{"rendered":"\n

Meta hat bereits vergangenen Freitag (31.03.2023) in den ersten Event Managern die neuen CAPI Funktionen integriert. Die Conversions API gibt es bereits l\u00e4nger, allerdings war diese bislang nur mit Code und externen Tools wie die Shopify CAPI Anbindung verwendbar. Jetzt k\u00f6nnen Werbetreibende ein Server-Side Tracking Setup, „CAPI Gateway<\/strong>“ genannt, direkt aus dem Events Manager <\/strong>ohne Coding Skills oder Drittanbieter aufsetzen:<\/p>\n\n\n\n

\"Neue
Neue Option im Events manager, die Conversions API zu nutzen.<\/figcaption><\/figure>\n\n\n\n

Aktuell sind die neuen Features noch nicht in allen bestehenden Pixel angekommen. Bei neu erstellten sind diese aber bereits jetzt verf\u00fcgbar.<\/p>\n\n\n\n

\"Meta
Nach dem AWS Deployment, wird die Subdomain im Events Manager hinzugef\u00fcgt und Meta verbindet sich mit dem gestarteten Server.<\/figcaption><\/figure>\n\n\n\n

Welchen Mehrwert hat die Verwendung des neuen Gateways?<\/h2>\n\n\n\n

Das neue Gateway, welches Meta zur Verf\u00fcgung stellt, soll die Qualit\u00e4t des Trackings steigern. Denn die Datenqualit\u00e4t nimmt stetig ab, sei es durch iOS, Safari, Firefox<\/strong> oder in 2024 dem 3rd Party Cookie<\/a> Ende. Mit der neuen Funktion soll dies umgangen werden. Und das in Nutzung mit der CAPI, allerdings ohne Coden zu m\u00fcssen, oder Drittanbietersoftware zu nutzen.<\/p>\n\n\n\n

Das publizieren des Servers findet per AWS statt. Hei\u00dft w\u00e4hrend des Prozesses der Einrichtung des Meta Pixels, wird man per Klick an AWS weitergeleitet und dort wird automatisch <\/strong>das CAPI Setup<\/strong> durchgef\u00fchrt.<\/p>\n\n\n\n

Nach dem einfachen Setup im Events Manager passiert dann folgendes:<\/p>\n\n\n\n